How to increase sales in the store? What to do to draw the customers’ attention to a sales offer and make them purchase? How to convince customers to maintain a long-term relationship with the brand? A response to these challenges is storytelling in retail. Properly constructed stories provide a greater chance of achieving short- and long-term goals.
Creating a compelling story to promote an idea is not an easy task. It requires a specific approach to the message and the visual layer. Saturating the story with emotions is also of great importance, which makes it necessary to use appropriate language.
How to increase sales in the store? What to do to draw the customers’ attention to a sales offer and make them purchase? How to convince customers to maintain a long-term relationship with the brand? A response to these challenges is storytelling in retail. Properly constructed stories provide a greater chance of achieving short- and long-term goals.
Creating a compelling story to promote an idea is not an easy task. It requires a specific approach to the message and the visual layer. Saturating the story with emotions is also of great importance, which makes it necessary to use appropriate language.
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